Small Business Advertising
Until lately, online marketing and advertising and promotion were something the big firms did. Back then, local businesses did not see any need to conduct online advertising. Local searches have replaced print directories such as yellow pages and even the white pages. Very simply put, if your small company cannot be found online, you will not grow, and there is a good chance that you will not live to tell the tale.
The idea of this article is to present some of the options available to small company and local small businesses for promotion or campaigning online on the internet. This piece of writing will address sections on; video infomercials, classified ad posting, setting up a Google Places account, producing a website and optimizing it for page one results on a SERP, and harnessing the power of the Social Networks.
Paid Ad Postings
Free and paid classified ads posting can be very lucrative if done right or a total waste of time and money if not executed in a marketing friendly way. The two most popular free classified ad sites are Craig's List and Backpage. Each of these sites permits text and graphic ad postings, and both allow html. Unluckily most people who own small corporations do not know the html web language necessary to fabricate picture ads, so most of the advertisements are uninteresting black and white text ads. What is more important regarding these ads is that frequently the search engines unearth them and bring them to page one for specific product or service searches. Instead of painstakingly reading these text ads the possibly paying customer says to heck with it and goes to the next SERP result without ever discovering out what you were advertising; a tragedy! These ads hardly ever have much if any promoting doctrine enclosed within them such as clickable links to more information! In other words, these ads require an effectual advertising and marketing message that converts! Citizens, who were buyers, or they would not have been using buying keyword searches leave the page before they know what you had in mind for them. There is no doubt that these free classified ad web pages make very good traffic. It is essential to make your ad stand out by creating good looking graphic ads with marketing values embedded into the ads, with a call to action and a hyperlink to the owner's site, or lead capture or squeeze page.
The Power of Video
YouTube could be as authoritative a advertising and marketing venue as Google itself; many searchers only search videos! Citizens love to watch video. Marketing and advertising by video can be a very productive means of driving traffic to your small business. Though YouTube is the largest and most accepted video site, it is by far not the only video posting site, there are scores of them; and video can be hosted on your own sit or any other hosting site. Video posting sites are powerful, as you can make a video infomercial in minutes and right away have it delivering your special message 24/7. If you ever wanted you could afford a high impact television commercial, you'll be delighted to recognize that you can have your own infomercials for far less than a tv ad, and in all probability far less than you paid for a yellow page ad! It is probable to create a clickable good looking graphic ad for Craig's list or Backpage which bring people off of those sites to a video running on your own website, complete with all of the available marketing ideology in place! Bringing readers to your site rather than YouTube or some other video site is preferable because the competing local businesses are now absent, and you have complete control of 100% of the content on the webpage. These handsome, eye catching, converting clickable ads can be obtained from professions for about $500, and they can be used over and over again on multiple sites. Don't have a site to host the video, don't worry these same professionals are able and happy to host the video and your other marketing material for about $25 per month.
Get your Small Business webpage on Page one SERP
SERP optimized web pages are very powerful, as they drive traffic to your website for free 24/7. This process involves the selection and securing of a marketable URL or domain, generating a page or mini site and optimizing it to be found for specific search terms on the internet. Consultants can promote properly chosen high volume competitive keywords to land on page one of the SERP, which results in consistent traffic to your website. This can be done for as many or as few keyword terms as you choose. Some small business and small business owners choose to start with a few keywords phrases, and add to the number of keyword campaigns as their sales intensify.
Google Places is Powerful
Perhaps the first thing that a Local Business proprietor ought to do is to set up their Google places account. Google Places is the new name for Google Maps. Setting up your Google places account is so important that I advise you to seek expert assistance; it will result in financial rewards to you. Google places is so powerful that it can and will push SERP page one results over to SERP page two results; a death trap. When your teardrop Google Places icon happens on page one of Google, just listen for the sound of the cash register.
Social Networking Yields Local Business Profit
Social media is fast becoming the method of choice to many business advertisers. Savvy businesses advertise their Facebook and Twitter links to attract more loyal customers. There is an entire industry being created around social media marketing. Small business and local business owners who know how to set up and maintain a dynamic Facebook profile can benefit from exponential growth. Social media marketing is extremely important and very powerful small business and Local business marketing venues, so much so that they require a dedicated article. Stay tuned!
About The Author
Local Web Hits is an international local Business Marketing firm, located at http://localwebhits.com/. We have many attractive advertising and marketing methods tailored to your budget each of which will increase your web traffic and sales.
The author invites you to visit:
http://localwebhits.com
